To create a resource that would motivate the athletes to continue their running activities in winter.
Decision was taken to develop a top-rating website with the prize mechanics and an uplift system that would add special points for bad weather conditions during the training. The website should be based on the creative idea and design layout developed by the Saatchi & Saatchi Ukraine advertising agency.
The user-friendly interface, bright design and transparent points’ calculation formulas stimulated a great number of athletes to use the website. The feature of integration of the fitness-trackers indicators became a key factor to expanding the number of website rating users.