To create a title, corporate style, user interface for the online journal on the legal aspects of bankruptcy and arbitration in Ukraine as well as to plan its promotion strategy.
: “Bankruptcy and Liquidation” title was chosen as the title for the niche journal on the legal aspects of bankruptcy and liquidation of various enterprises in Ukraine. The conservative newspaper-style logo and conservative website layout were chosen to be the key decision in consideration of the target audience that is highly-specialized in the legislation.
Taking account of the target audience`s interests, the website was developed on the basis of the module network which is believed to be the standard choice for the resources of this specialization. Today, thanks to the promotion winning strategy, the journal leads the pack of its segment and holds its top positions in the search traffic and citation among the specialists.